Why do companies do this?
Is there money in changing your logo?
For once a good rebranding, can't fault it other than the loss of the gecko's mouth taking it a bit too minimalist
Someone was paid fat stacks for this.
How do I into this type of work?
to stoke off investors like they are doing things with their time, to have the public precieve them as changing with the times, to appease higher ups in the company looking for any productivity, to get me and you to talk about it.
bad logo changes are done for reasons far beyond aestetic. YouTubers get millions of views screeching DERRR PRINGLES GUY NOT COOL NO MORE DERP not knowing they just gave pringles a free advertisement nonetheless
a good rebranding
It looks like a downgrade
this niggershit is crashing my phone since they "upgraded" it....
Looking lame and gay makes numbers go up. It's something that no presidential term nor any number of market crashes will ever solve, since this trend seems to have started in the early 10s and has only become more evident and forced down through the years.
In the future, brands will be just a blob of a very specific shades of patented pantene tones.
I like the typeface they chose. Logo could use some more black
Souless. The Globalist got to them.
his smile and optimism: gone
People underestimate how many untold millions have complete nothingburger jobs. Companies do not need to change a shit ton of things ever but they do it anyways because employees at the company have to constantly justify their position, so they come up with all sorts of changes that are completely unnecessary sidegrades and sometimes even straight up downgrades when leaving things as they were would've been better but then they wouldn't have anything to do.
To make the website more appealing to bug-brains (Chinese and such)
It looks like it was thrown into AI and the bottom is what came out. I'm 100% sure.
His eyes will be next, 100%
Tha ole one look finna bad tho
picrel vibes, old was better he's looking at you directly with that knowing smile you're about to make a shit investment
it doesnt look like that at all. taking a better look at the original, its pretty poorly drawn - the shapes for the gecko's mouth and the shine of the roundel must've been done with no consideration to the shapes they made - that looks like AI (though obviously it isnt). i wouldnt have minded seeing the mouth in the new logo but the thoughtlessness of the old ones shapes meant they needed to go
Why the fuck would you even install an app for that on your phone
This. The letter k is fucked up for no reason and the whole design of the gecko looks completely fucking random.
companies realized people spend milliseconds looking at the logo so it needs to be as readable as possible so that people process it as fast as possible
There's a marketing guy who is divorced from the devs and business strategy department and they randomly do stuff like this to make it seem like they do things. These are also the people in charge of the twitter accounts and stuff. I don't take the marketing and logo people to be an indication of anything positive or negative about a company, it's just what marketing people do.
this new logo will align our branding with our new corporate strategy!!1!
They're essentially children who hear mommy and daddy executives talking about corporate strategy and they go play imaginary games based on words they heard.
Fixed it
Bottom looks better in every way unless you studied UX at the University of Sucking Dick in Cupertino in the 2000s.
sovl
souless
Bottom looks better in every way unless you studied UX at the University of Sucking Dick in Cupertino in the 2000s.
bottom simultaneously looks more homosexual and more chinkish
Why is it not smiling anymore?
That's a big nose
solflare did the same shit, i never use sol but i have the extension and freaked out this morning because i thought someone somehow added a scam extension to my browser
inb4 sol is a scam
i know, its jewish
its objectively shittier
He was happy until this cycle.
Now he has the eth hodl face
its a really shitty rebrand
because everything is ai generated
soulless
improved
They're all changing from a pixel graphics style to a vector graphics style
It's high contrast friendly.
Modern web design puts a lot of emphasis on maximizing accessibility so that color-blind people can see all logos, buttons,and interfaces.
This is a major part of why so many logos and interfaces have become simplified.
Coingecko may have hired a new UX/UI dev from a big FTE 200 who tried to impress higher ups by promising them they can expand their reach by X percent.
t. used to work for big tech companies
also buy HDN
it's worse. top with bottom colors wouldve been better.
that'll be $850k please
Gecko looks worried
It’s a gecko not a dinosaur
sovl
soulless